An innovative opportunity from Sheraa and Arada”…to be the next fashion talent.
Are you the next UAE’s Fashion Star? Don’t miss your chance!”
Discovering UAE’s emerging fashion talents
In a remarkable collaboration, Sharjah Entrepreneurship Center (Sheraa) and Arada have joined forces to launch a groundbreaking competition aimed at discovering and nurturing the UAE’s emerging fashion star and talent.
How the competition works
This exciting competition is open to both local designers and those residing in the UAE, offering them invaluable mentorship and support to transform their creative fashion concepts into market-ready realities. The competition kicks off with a thrilling contest, where aspiring participants (the next emerging fashion talents) can submit their entries via Sheraa’s social media platforms until September 21. The lucky winner will not only gain a three-month rent-free retail space at Artal, Arada’s beautifully designed boutique located on East Boulevard in Aljada, Sharjah, but will also have the opportunity to showcase their designs at the highly anticipated Sharjah Entrepreneurship Festival (SEF) 2023.
This impact investment initiative is strategically designed to unleash the full entrepreneurial potential of local and UAE-based designers seeking guidance and support in bringing their fashion visions to a wider audience.
In addition to providing a complimentary retail space at Artal, Arada will meticulously review the winner’s proposal and extend advisory support for branding, encompassing design, signage, and marketing strategy. Arada’s team of commercial experts will conduct a comprehensive review of the winning concept’s financial and business model.
This visionary initiative aims to scout the next generation of modest wear and home-based fashion brands, particularly those based in Sharjah or seeking expansion within the emirate. The competition caters to local and resident designers, as well as university students who have been operating online through their personal social networks and now seek broader exposure. It also welcomes those with exceptional talent and innovative concepts who require expert guidance, business mentoring, and the perfect platforms to connect with their target audience.
Iman Ben Chaibah, Head of Community Engagement at Sheraa, emphasized the competitiveness of the UAE’s fashion industry and the significance of mentorship and showcasing opportunities. She highlighted how this impact investment initiative, developed by Sheraa and supported by Arada, aims to empower the exceptional talents in fashion design across Sharjah and the UAE, ensuring they receive world-class mentoring and support to turn their dreams into reality.
Zainab Salem, Founding Manager of Artal, expressed their pride in being part of this initiative and supporting talented fashion designers. Through Artal’s involvement, they are reinforcing the importance of the fashion industry in the UAE, which is rapidly evolving into a global fashion hub. Artal’s commitment goes beyond providing retail space at its Aljada store; it also includes a comprehensive advisory scheme in collaboration with Arada’s commercial experts to nurture the winner’s journey towards excellence.
Artal, a venture by Arada, is known for its innovative approach as the master developer behind Aljada.
The Sharjah Entrepreneurship Festival (SEF) stands as a significant ecosystem event in the region, having hosted more than 18,500 attendees and featured over 465 local and international speakers over five years. The 2022 edition of SEF was a resounding success, with more than 5,900 founders, students, and thought leaders presenting groundbreaking and socially conscious ideas shaping a brighter future for humanity and the planet.
Don’t miss your opportunity to be the next big name, the next fashion talent and star in UAE fashion industry. Submit your entry today to be the next fashion star and embark on a journey of creativity, mentorship, and success with Sheraa and Arada’s groundbreaking competition.
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